Based in Melbourne, Australia, The Short side of Long is a blog by Pierre Meneaud. His posts explore social marketing, music, digital strategy, mysterious technology, food and lifestyle through photos, quotes and videos by influential artists, philosophers and visionaries of our time. 

Synthwave level | Zeitgeist

Synthwave level | Zeitgeist

Can i have a side of Magenta with my meal please? 

Can i have a side of Magenta with my meal please? 

That satisfied-but-anxious feeling you had watching Terminator for the first time, that inexplicable sense of comfort you got every time the Beverly Hills Cop intro came on, these sensations might just bubble up again when you hear the dark aggression of artists like Perturbator and Mega Drive or the pure ’80s worship of Mitch Murder and Miami Nights 1984.

Over the past few years, there has been a boom in retro electronic music, commonly known as Synthwave. Inspired by 1980s electro pop, synthesizers, and film soundtracks, Synthwave is quickly rising in popularity among music fans, and it has spilled over into movies, video games, and soon, the mainstream.

Nostalgia plays a big part in the Synthwave culture. From the music videos, to the album cover designs, to the promotional materials, even the typefaces and colours, all take their inspiration from the 1980s in one way or another.
 

In Recent times a massive surge with Australian Producer Luke Million remaking the Stranger Things Theme into a top Synthwave track.

Out now on etcetc music: https://etcetc.lnk.to/StrangerThingsTheme Original Score by S U R V I V E Reworked by Luke Million Produced and Mixed by Luke Million Clip Edited by David McGregor www.facebook.com/lukemillionmusic www.soundcloud.com/lukemillion www.twitter.com/lukemillion All footage used is property of Netflix and its associated production companies.

Here is a Playlist of some of my favourite dance floor killers!

The Objectionable Trend | The Real Social

The Objectionable Trend | The Real Social

The Marketing Triathlon

The Marketing Triathlon