All in Marketing

Digital Transformation in Higher Education

The future of digital media in higher education will be about paring down mass advertising and focusing on one-on-one conversations. Advances in software capabilities will enable us to leverage demographic, location, interest, social and intent data to build custom audience profiles by segment and deliver tailored messages at the individual level.

The Immersive Experience – VR

Virtual spaces and games have ample opportunity to replace billboards and banners, and I envision new interactive kinds of ads, like virtual kiosks and terminals – perhaps staffed with live but virtual people – will proliferate as the numbers begin to justify the ad placements

The Strong Impact of Wearables

Once upon a time not too far in the past, pedometers were considered your everyday wearable. They simply clipped onto peoples clothes and recorded valuable information for them to check at their leisure. These days, the pedometer has exponentially grown — a lot.

THE NEW ENQUIRY

 

The New Inquiry is a space for discussion that aspires to enrich cultural and public life by putting all available resources—both digital and material—toward the promotion and exploration of ideas.